With Valentine’s Day just round the corner, love appears to be in the air. Well…if it’s not love, then perhaps it’s the sense of online panic as millions of our beloveds frantically trawl the web in search of that perfect present.
This Saturday, many couples will be eager to pile on the romance and show their commitment to a significant other, whether it’s a surprise flower order delivered to the office or those imported chocolates they like so much.
Whatever you choose to do, much of this romance will be ordered online. This may be the most efficient route, however with it still comes the ever so common log in and new password request.
So, what sort of password do you choose when you’re all loved up and logging in for that annual order of 12 long-stemmed roses? A shiny new password to keep you super secure, or will it be that pet name that gives you butterflies about your Valentine?
To protect every Romeo and Juliet out there, our number crunchers at Dashlane have analysed aggregated and anonymized data looking at the websites most commonly used to purchase Valentine’s gifts. Our findings show that users were even less likely to use a secure password on these websites than others.
Furthermore, our research found that travel websites like Airbnb and Travel Supermarket, are where users’ passwords are at their weakest. Strange considering the investment going into such a gift.
Perhaps it’s the fact that their minds are clouded with love, or that they’re in manic rush to arrange the gift that will score all the brownie points they deserve for their generosity and thoughtfulness.
What’s important is to take a step back and think about the potential repercussions that could create an unwanted distraction on this coveted day. Even if a website does not require a complex password, it’s still important to include something that is complex and reasonably long.
Take a look below at the full list of UK websites analysed, and see if any of your go-to shops have made the list. And perhaps give the password you’ve used some thought?
Oh, and if this post has left you in the mood for more romance advice from us at Dashlane, stay tuned. We’ll have more romantic words of wisdom later this week.
Tainted Password Love – The Least Secure Valentines Websites:
- Travel Supermarket (-38% below average)
- Lastminute.com (-26%)
- Airbnb (-22%)
- gifts.com (-19%)
- Skiddle.com (-12%)
- Expedia.com (-9%)
- Notonthehighstreet (-7%)
- Opentable (-6%)
- Booking.com (-6%)
- Funky Pigeon.com (-3%)
- Marks & Spencer’s (-3%)
- Interflora (-2%)
- Hotel Chocolat (+1% above average)
- Trivago (+2%)
- Square Meal (+4%)
- Debenhams Flowers (+6%)
- Seranta Flowers (+8%)
Above figures based on the average Brit having a security index rating of 57.1% (Dashlane users)