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You Should Get a Password Manager

Originally published:|Last updated:|Dashlane

Everyone online has some password system; whether it’s using variations of the same phrase or saving to your browser. And it may be that whatever you’re doing is working fairly well for you. Even if you know it’s not the most secure solution and sometimes have to reset a few forgotten passwords, changing online habits is not always top-of-mind. 

But the truth is there are very tangible reasons password managers like Dashlane are becoming increasingly popular. Only recently, Dashlane was recommended by Time, People Magazine, CNBC, USA Today, and more. Why is it that people everywhere are beginning to adopt password managers?

It really comes down to using a tool built for the job. Think of it this way. You could use Microsoft Paint for a project that required Photoshop but the results would be less than optimal. A shovel in place of a rake would definitely move some leaves around but it would make your life pretty difficult in the process. 

Let’s explore why using Dashlane versus other internet options makes all the difference. 

  • Built-in browser storage doesn’t work everywhere. Password managers are the only universal solution.
  • Using Login with Facebook and other social logins puts your data at risk.Password managers are the most secure option.
  • Unlike other solutions, password managers autofill your passwords, personal info, and payment details, making them a huge time-saver.

The only universal solution

We often hear from people that they're using Apple Keychain or Chrome, so why bother with a password manager?

We get it. Many people save passwords in Chrome without even thinking about it. As you browse, a popup appears asking if you’d like to save a password, and depending on your mood, you click yes or no. Then, as you use the internet, sometimes your password is stored. 

The problem arises when you try to log in to an account on your iPhone where you’re browsing the internet on Safari. Now your Chrome-saved passwords are unavailable. Perhaps a different set of passwords are actually saved in Keychain! You might even reset a password when you can’t access a particular account, and now your password saved in Chrome is out of date.

You can quickly see how a tool that only works part-time can create more problems than it solves.

You might love using Chrome at home, but if your work network only permits Internet Explorer or Firefox, then you’re out of luck. What about if you just want to log in on a friend’s computer to quickly check your email?

This shouldn’t be so difficult.

Dashlane users can easily access all their passwords across platforms—whether on their PC at work, their Mac at home, or their Android or iPhone. Dashlane operates on all devices and browsers, so your passwords travel with you wherever you go. No silos. No duplicates. Just one solution that works everywhere.

THE BOTTOM LINE: In today’s world, where the overwhelming majority of people operate multiple devices in different ecosystems, a true password solution must be able to work everywhere.

The most secure option

When you Login with Facebook and other single sign-on solutions from companies like LinkedIn and Twitter, you’re sacrificing security for convenience. The issue here is relying on just one solitary password to protect huge swathes of your data. Convenient perhaps, but far less secure. If a bad actor were to get access to your Facebook, they could then log in to all the connected apps and websites.

Social logins also add to the fog surrounding who, exactly, can access key biographical details from your social accounts. A 2018 Princeton study looked at how third-party tracking scripts are able to grab information from Facebook’s login API without the user knowing. The specific tracking script was found on 434 of the internet’s top million websites.

How is Dashlane different? Dashlane generates strong, unique passwords for each of your accounts and stores them securely. How? Dashlane encrypts all your data locally (on your device) using your Master Password before sending it to our servers. Your Master Password is never transmitted on the internet, so in the unlikely event that your data is somehow intercepted, the encryption ensures no one will be able to decipher it.

The endless stream of security breaches in the news illustrate why it’s imperative to use unique, strong passwords for your accounts and update these regularly. Dashlane’s Password Health Score shows you how secure your passwords really are at any given moment and tells you exactly which accounts need to be strengthened. You can update weak or compromised accounts and watch as your Password Health Score instantly improves.

Password management is not about saving a couple of passwords so that you don’t have to type them anymore. It’s about taking control of your online life with a clear and accurate view of all your accounts. Not only are all your accounts stored in one secure location, but Dashlane constantly monitors the web to find security breaches, providing instant notifications when any of your accounts are affected. 

THE BOTTOM LINE: Monitoring and improving your security is not the goal of browsers and social media companies, but it’s a critical element of Dashlane’s product.

A huge time-saver

Password managers let you access your accounts no matter where you are, while giving you peace of mind that your information is safe and secure. And last but definitely not least, by filling in all your passwords, personal info, and payment details across the web they also save you an incredible amount of time you would otherwise lose to filling out endless forms and tracking down lost login details.

THE BOTTOM LINE: Unlike other password systems, password managers autofill your personal and payment details as well as passwords—letting you cruise from site to site seamlessly.

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