Dashlane Accelerates Partner Program to Meet Demand for Intelligent Credential Security
Today, we’re excited to announce the revamped Dashlane Partner Program, which will make it even easier for partners to provide complete credential security to businesses worldwide.
The new program features a points-based partner program that rewards performance across sales, engagement, and customer success. It's designed to support partners in growing their business by driving adoption of Dashlane OmnixTM—our intelligent credential security platform that protects every employee from credential-based attacks.
Partners earn points by hitting sales milestones, completing certifications and training, and running marketing campaigns. The more points partners rack up, the more perks they unlock with better margins, marketing development funds (MDF), custom assets, deal support, rebates, SPIFFs, and much more.
A deep-dive into the Dashlane Partner Program
The Dashlane Partner Program empowers resellers to drive new revenue and enhance their cybersecurity portfolio by offering Dashlane Omnix, the only intelligent credential security platform that defends against the full lifecycle of credential-based threats.
The different levels—Core, Preferred, and Strategic—allow sellers to select the level that best fits their business needs:
- Core: Core partners gain access to Dashlane training, sales and marketing materials, and incentives. This is an ideal tier for partners just getting started selling credential security as part of their solution.
- Preferred: Preferred partners have access to everything in Core, plus a dedicated channel sales manager, increased margins, and sales incentives. This is an ideal tier for partners accelerating their credential security business.
- Strategic: Strategic partners have full access to everything in Preferred, plus live training for their customer base, quarterly business reviews with the Dashlane team, better margins, co-marketing opportunities, and rebates. This is an ideal tier for partners scaling their credential security business.
“Dashlane has been among the most sought-after solutions with customers seeking to reduce credential risk and ensure consistent password management across their workforce. We’re thrilled to have Dashlane Omnix in our security portfolio.”
—Mario Procopio, Managing Director at Amsterdam-based value-added reseller Pro CISO®
Dashlane expands channel growth with new global channel chief
Dashlane has also appointed Tom Laffaye as the Director of Channel Sales. In this new role, Laffaye will focus on scaling the Dashlane Partner Program, helping resellers grow their business by bringing advanced credential security to enterprise customers.
Laffaye will spearhead efforts to engage and enable existing partners, expand Dashlane’s channel ecosystem, and build a dedicated team to support partner success. His appointment marks a key milestone in Dashlane’s channel-first approach to growth.
“Dashlane is the tip of the spear for partners seeking to ensure customers have the tools necessary to proactively address credential risk across their workforce,” said Laffaye.
“Our new program structure ensures all partners, regardless of size, can tap into the full resources and benefits available to them to maximize their success,” he added. “We see tremendous potential in putting partners at the center of Dashlane’s growth as the global partner ecosystem continues to be crucial in helping businesses stay ahead of growing threats.”
Laffaye brings more than a decade of experience leading global channel strategies. He previously held leadership roles at Jamf, OneLogin, Okta, and Censys—where he successfully scaled partner programs and drove growth through channel-led sales.
Grow your business with Dashlane
With our revamped partner program and seasoned leadership at the helm, Dashlane is continuing to invest in its channel partner strategy.
Sellers of all sizes—whether that’s a partner just starting out or a partner scaling a mature credential security business—will find the solutions they need to grow their organizations. Join the Dashlane Partner Program to help build the future of credential security.
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