Tag Archives: social media

In our Link Roundup we will be sharing the articles of the week that got our attention, sparked our interest, or got us thinking. Most of these articles will be about e-Commerce, Startup Life, Security, and Efficiency.

Dashlane – Logins and Checkouts at Light Speed |Mac.AppStorm

The Science of Password Selection | Troy Hunt

Social Media for Startups [Infographic] | Udemy Blog

Ecommerce in 2012: the experts’ view | Econsultancy

Report: Analysis of the Stratfor Password List | The Tech Herald

World’s Largest Wi-Fi Network Keeps Passwords in Plain Text | Peter Legierski

 

View all posts by Stephanie Frasco Posted in Efficiency | Comments Off

If you haven’t noticed Facebook has been making a lot of changes lately to its site.   While these changes occur somewhat regularly, they always cause a fuss among users.  It seems as if once we start getting used to the “old” changes, new ones pop up and disturb us.  When this happens everyone updates their statuses with disdain and even hatred for the new changes. But of course that dies down until the next change occurs.

At the f8 event a few weeks ago Facebook made many large announcements.  One that stuck out to many people is something they called frictionless sharing.  Basically anything and everything you do within a third-party site and/or app will be shared with your Facebook friends via the news feed or your Timeline (formerly called Wall).

Facebook CEO, Mark Zuckerberg says there is a lot of “friction” taking place when you have to click the “Share” button. Now all you have to do is click it once when you visit an app or site and from that moment forward anytime you revisit the app or site you are sharing it with the world. Automatically.  Fritcionlessly.

Beyond Facebook, friction seems to be a very popular topic these days.  There are many different sites and services that are attempting to reduce friction on the Internet.  And friction is something that we hope to reduce as well.  We are currently doing our best to create a good solution and we love to see other’s ideas as well.

But then again friction is a tricky subject.  For one it is subjective.  What causes friction for one, might cause ease for another.  I asked many different people in my social network what friction means to them and I got a varied array of answers.  From the new retweet button on Twitter to slow load times on certain sites, people view friction differently.

Another interesting idea to point out is the fact that sometimes trying to reduce friction can overstep the user’s will.  In fact, this is something we struggled with and debated about for many long hours with the team.

How do you make things as frictionless as possible without doing too much?  (ie. Performing actions for the user that it does not want to perform).   In the end we came up with the analogy that it is fine for someone else to prepare the contract for me, but in the end I want to be the one who is signing it.

In other words, we wanted to make a frictionless experience but we don’t want it to cause new friction. And we hope we did a good job solving these questions. Our choice for Dashlane was to help the user at all times without taking any action without his consent.

What is your idea of friction on the Internet?

View all posts by Stephanie Frasco Posted in Efficiency | 2 Comments

Social Media PasswordSecurityEvery other day, it seems a new company’s online security has been breached.  Most recently, Fox and Paypal made the headlines among many others.  But one recent scare really caught my attention…

Pfizer’s Facebook fan page password got hacked.

Sound crazy?  It’s actually not surprising at all.  The culprit?  A weak password.

Personally, the Pfizer story shook me to the core because they blamed the PR company.  Although I am not in the PR business, I am Dashlane’s Community Manager and we fall under the same essential category – Communications.

Generally speaking, Community managers are the ghost writers for the brand’s message.  We update their pages, spread the gospel, and hope that you are listening.  And many of us don’t work within the security realms of the company itself.

And this is where the problem lies.

Now you (the brand) might be saying, I have nothing to worry about: our Twitter password is secure as can be.  While this is step one and of course extremely important, you still have something to worry about.

Let me tell you why…

With the rise of Social Media Management tools like HootSuite and TweetDeck this one Twitter login becomes obsolete, as every person on the team most likely has their own personal account on the management tool they are using to make their updates.

That means multiple people can access your Twitter account using their own password created individually outside your control.   For example, “SocialMediaSuzy’s” password for Hootsuite is different than “SocialMediaJohnny’s” password for Hootsuite, yet both can access the brand’s Twitter.  Unless each one of these passwords is extremely secure, they can be hacked, putting the brand at serious risk.

Facebook is even more problematic because there is no single login for a Fan Page.  Anyone who has admin access to the fan page can update.  You better hope that everyone on that team has a secure password.  As you can also update your fan page through a Social Media Management tool the same problem as above persists here as well.

The bottom line is Community Managers and Social Media Professionals need strong passwords just like everyone else!

TIPS FOR SECURE COMMUNITY MANAGEMENT
1. Enforce the use of secure passwords
2.  Only let those who are trusted in on the Social Media Management software
3.  Chose your admins wisely
4.  Use different secure passwords for all of your social media accounts
5.  Sign up for the Dashlane beta version – believe me it will make your life alot easier!

Photo Credit: Knoe.com

View all posts by Stephanie Frasco Posted in Security | 8 Comments

Hi, I am Stephanie Frasco and I am honored to have joined the Dashlane team as the Community Manager.

For the past several years I have worked with different startups and brands with their Social Media strategy.  When I was introduced to Dashlane I saw something  different – something game changing.  And without further ado I signed on.

What initially drew me to Dashlane is that is solves a real problem that I have and I am sure many others have as well.  That problem is managing my online identities, (as a Social Media Manager, believe me I have a lot) passwords, and my penchant for shopping on obscure and unique online stores.  I am a firm believer in the saying that you must fully get behind something and truly like it if you want to be a good community manager.

I truly believe in Dashlane and that’s why I am here.

So as your Community Manager I am here for you.  I’m here for you to talk to about Dashlane, here to answer your questions, and most importantly I am here to listen.  I will be active on our all of our social media channels so feel to reach out to me.

As we get ready to launch our beta version you can keep up with us by following us on Facebook and Twitter.  Don’t forget to sign up as a beta user on our website and be first inline to use Dashlane.

I look forward getting to know and interacting with all of our Dashlane users!

View all posts by Stephanie Frasco Posted in Startup life | 3 Comments