It is Super Bowl week. That means it is also Dashlane Bowl week; the week we find out which NFL playoff city has the best password security and gets to take home the much coveted Dashlane Cup. For those who haven’t been following the Dashlane playoffs here’s a quick rundown of where things stand.

In the Divisional Round Carolina, Green Bay, New England and Denver advanced by having a greater number of Dashlane generated passwords; and in the Conference Championships Green Bay and New England progressed to the Dashlane Bowl by having  lower average percentages of re-used passwords.

Dashlane Bowl Analysis

Our final matchup pits the people of the great state of Wisconsin against the snowed-in citizens of Boston. Our criteria to determine the champion is simple; higher average password strength.

We saved this criteria for the final game as it is arguably the most important factor in keeping your personal and financial information protected. Simply put, the stronger your password is, the harder it is to crack, or as our CEO Emmanuel Schalit explained to TIME Magazine:

“The only solution that can resist the type of attacks that hackers have been able to mount is to have really, really random passwords which are by definition impossible to remember,”

 On that note let’s see which team’s region has the stronger average password strength.


As much as it pains most of America, the Patriots squeezed out a narrow victory by .3 and took home the Cup! For the conspiracy theorists out there we can assure you of the integrity of our calculations and that no numbers were egregiously inflated.

So a big congratulations goes out to the city of Boston!

If it’s any solace to sports fans across America, when we ran the numbers on the actual Seattle-New England Super Bowl the Seahawks came out on top by a 1.5 margin.

seattle-new england

Although our predictions of the actual games has been a bit shaky the past few weeks we’re going to assume the Seattle defense is up to par and give the Seahawks a 27-21 win over the Partiots in the big game on Sunday.*

*This prediction is based on the assumption the Patriots will actually be following all league rules and regulations

Overall Analysis

For the sake of convenience and fun we decided to structure our analysis of NFL playoffs cities in a head-head format whereby a team would advance if it had a superior score in that category selected for analysis that week.

However, if we examine all of the data collectively we get a more accurate picture of how the various cities fared. The first table below shows the scores each city received for all three of the criteria we examined. The second table shows how they ranked in each category (1=best, 8=worst), as well as their overall aggregate rank.

2015 - 1

2015 - 2

In examining the average ranks of each team we found that the Patriots are actually tied with the Panthers for having the 2nd WORST overall rank. So how were they able to advance so far?

Well, much like their real-life division, the Patriots were the beneficiaries of generous matchups. In the first round of our playoffs they ranked second to last in terms of # of passwords generated with Dashlane. The only team ranked lower than them was the Ravens, the team they faced in that round.

To their credit, Boston had the lowest % of reused passwords which means they would have advanced to the final matchup regardless of their opposition. However, in the final game where we used average password strength as the criteria, the Patriots again ranked second to last, but yet again they were pitted against a team with a worse score than they had.

If we had used an aggregate scoring method then the Broncos and Seahawks would have been crowned co-champions as they both had the lowest average ranks of 3.3.


So that’s a wrap for the 2015 edition of our Password Bowl. Before the big game on Sunday use our new Password Changer to make sure your passwords for all of your favorite sites are secure!




Disclaimer: The study is based on anonymous aggregated data from random accounts of Dashlane users. The user data was completely anonymous and no Dashlane employee was able to view any individual account details. For more information on Dashlane’s privacy policy please click HERE.

View all posts by ryan Posted in Security | Comments Off

Every time you learn about a big data breach, the experts advice is always as follows: Change your password now and anywhere you’ve reused it. “Anywhere you’ve reused it” can be just a few online accounts or nearly all of them, which turns changing your password into a big, time-consuming undertaking… until today!

Today we introduce Password Changer, a groundbreaking feature that saves you loads of time spent changing passwords manually. With one click in Dashlane, Password Changer updates your passwords on sites and saves in Dashlane, automatically!

password changer

Password Changer works on the top 50 sites in the US (with more sites and countries on the way).  You can change one or a bunch of passwords at a time – you decide. And it even works with sites where you use two-factor authentication or where you need to answer a security question.

The full list of support sites, where you can also request any additions, is available here. You can also visit out Help Center to learn more about how Password Changer works.

Password Changer is available in Dashlane on Mac and PC. Try it today & let us know what you think!

dashlane upgrade

View all posts by Ashley Thurston Posted in Features | 2 Comments


Today at Dashlane we’re celebrating Community Manager Appreciation Day, which looks to praise the best Community Managers in the business and give them the credit they deserve for doing what can often be a thankless task, improving the customer experience through social media.

To mark the occasion, we’re offering our own token of appreciation to Community Managers with a year’s free access to Dashlane Premium, so there’s nothing left standing in the way of good security for all social communities.

The working day of a community manager seems to get more complex every month. Long gone are the days when a Facebook account would cut the mustard. Now brands need to be present on every platform under the sun, reaching different audiences from Twitter to Pinterest to Linkedin. Thats not even taking into account different brand streams and regional accounts, which ultimately means community managers may be having to deal with (potentially) hundreds of log ins in their professional lives.

To deal with this plethora of information, many Community Managers will undoubtedly implement sound policy guidelines to protect their log-ins, however one simple slip up could lead to a serious faux pas resulting in a huge amount of brand damage, not to mention the Manager’s own professional reputation.

If you’re keen to follow Community Manager Appreciation Day on Twitter search for the #CMAD #CMGR hastags on Twitter and follow @Dashlane for further developments and offers.

View all posts by Anna Drennan Posted in Convenience, Efficiency, Events, Security | Comments Off


Wins last Sunday propelled the Seahawks, Packers, Patriots and Colts one-step closer to Super Bowl glory. Two of these cities, Green Bay and New England, are also still in contention for the Dashlane Cup for having the best password security.

Let’s jump right into the data and see if they make it to the Password Bowl.



The Dashlane Cup Conference Championships have Carolina-Green Bay and Denver-New England squaring off one another.

These four teams advanced out of the Divisional Round last week by having a greater number of Dashlane generated passwords. The winner of this week’s matchup will be determined by each cities’ percentage of re-used passwords.

The city whose users have a lower average percentage of  re-used passwords will advance.

Why does the lower percentage advance? Because re-using passwords is a very bad idea. The greatest risk from doing so is that hackers only need access to one of the accounts you reuse passwords for in order to be able to access all of them. Most people will also reuse the same login email/screenname for multiple accounts which makes the job for cyber-criminals even easier.

With that in mind, let’s compare the final four cities and see who is advancing to Dashlane Bowl II!



The Packers handily defeated the Panthers in the NFC matchup as the citizens of Wisconsin only re-used 39.5% of their passwords compared to the 44.2% of the people of Charlotte had. On the AFC side, the Patriots will advance to the the Dashlane Bowl as they eked out a win by 0.5% over the Broncos.

Unlike last week, where there were no obvious correlations between our findings and population, the results this week clearly show that the larger populations came out on top in regards to these specific criteria.

For the sake of comparison let’s see how the teams remaining in the real NFL playoffs fared,


The data show that the Patriots remained victorious with a larger margin of victory over the Colts than they had over the Broncos. The Packers, however, were narrowly defeated by the people of Seattle who only reused 38.9% of their passwords.

Here’s where the Dashlane Bowl bracket stands after the Conference Championships:



The Password Bowl II matchup is set with New England and Green Bay battling for the Dashlane Cup. The titillating aspect of this matchup is that it could potentially mirror the Super Bowl if the Packers and Patriots win this weekend.

Speaking of which, it’s time for game predictions. At Dashlane, we’re all about accountability, which is why I’ll readily admit my  predictions last week stank. The New England pick was correct,but with the exception of the epically close Dallas-Green Bay game, the others were complete flops (looking at you Peyton and Cam). The staff, on the other, hand was correct in in picking 3/4 conference finalists.

Thankfully this weekend’s selections are much easier.

Seattle 23 - Green Bay 14

Seattle has more momentum than any of the remaining teams, and its crowd and defense will be too much for the Packers to overcome. Aaron Rodgers is also clearly less than 100%, a factor that does not bode well for a shaky Green Bay team that was nearly knocked out at home last week.

New England 34 – Indianapolis 20

New England, and all of their questionable tactics, will be too strong on all sides of the ball for Indianapolis. If the Colts can make the game a high-scoring shootout they’ll have a slight chance to advance, otherwise expect to see New England in place to lose yet another Super Bowl :-).

Leave us your thoughts in the comments section and follow the Dashlane blog RSS and Twitter feeds for updates next week as the final part of our series breaks examines re-used passwords and crowns a Password Bowl Champion.



Disclaimer: The study is based on anonymous aggregated data from random accounts of Dashlane users. The user data was completely anonymous and no Dashlane employee was able to view any individual account details. For more information on Dashlane’s privacy policy please click HERE.


View all posts by ryan Posted in Fun, Security, We Love Our Users | Comments Off

Most of us are connected to the Internet pretty much all day, every day. Whether we’re at work, at home or on the go and whether it’s on our laptop, smartphone or tablet, we’re ‘switched on’. But who is it that’s really driving how we connect – us, or the machines?

Who’s really in control?

We were curious to find out how you feel about the ever-connected and highly-mobile technologies in your life. So in a survey carried out in the UK, we asked consumers a series of questions to find out whether they’re in control.

What we found, in a nutshell:

Nearly half of all consumers (45%) said that technology takes up too much of their time instead of freeing them up to spend more time elsewhere.

And half of consumers (48%) felt they do not have control over their online lives.

But despite these concerns, less than a third (32%) of consumers have actually taken any steps to improve their digital security as result.


In 2015 we want to make our online lives truly work for us, and restore the control that’s been lost. This new year, you might have resolved to ditch your devices and spend more quality time with those around you. But there are shortcuts you can take to keep the Internet as your friend and not your enemy. To try and help online consumers step back into the driver’s seat, we’re launching a campaign to #RestoreControl.

Here’s our 7 day program with tips on everything from passwords to parental controls.

Day one – Forget your passwords

Experts tell us that every account you access should have a different, complex password. Unless you’re in Mensa – chances are you’ll struggle with this. Many of us use some form of personal mnemonic that forms the basis for multiple logins. But this only makes them more hackable by social engineering tactics and computers with the power to test a huge number of pattern permutations. Dashlane will create a complex password for you at the click of a button and then automatically log you in.

Day two – Keep it safe

Invest in security software (Here’s MoneySavingExpert’s list of the best free antivirus software) and keep it regularly updated to protect yourself from new attacks. This goes for all your apps and software – instead of ignoring notices to install new updates, make sure you always have the latest versions on your devices.

Day three – Give your inbox a spring clean

They say curiosity killed the cat, and it could be your undoing online too. Delete suspicious looking emails and don’t follow any links they contain. Set up your inbox to divert spam to your junk mailbox, and to auto-archive mail that you’ve only been cc’d on.

Day four – Make time for time

Take control of your time. There are some brilliant time management apps out there. Understand how you use your time and then take steps to manage it more effectively – here’s a great roundup of some of the best apps to help you do just that.

Day five – Make your browser work for you

Manage your browser effectively to make it a true ally in restoring control online. All browsers will let you control and limit pop-ups, and plugins are available that can completely remove advertising from your screen. You may also want to add a layer of control to the online lives of those around you. Here’s a handy guide to setting parental controls across all of your different devices.

Day six – Nominate a trusted back-up buddy

Just as you might give a spare set of keys to a trusted friend or family member that lives nearby, nominate a trusted emergency contact for key online accounts should you forget or get locked out of password-protected accounts. Dashlane’s Emergency feature lets you do just that.

Day seven – Just walk away

Set limits on the time you spend online. Is there a certain time at night when you need to disconnect? How about disconnecting for half an hour at lunch? And if you can’t bring yourself to switch off, there are apps that can give you the option of banning yourself from particular sites at particular times or for a length of time. Put the boundaries in place and then stick to them! Experts suggest that you write these down so that you keep to your plan. Revisit them every night for a week, until they become a habit.

We’ve got you started on your first week of better control for 2015. But what’s next? Do you have any tips for making your online social life work in your favor, or getting control of your money online?

Share your experiences of control over your online life in the comments below or on #RestoreControl to @Dashlane

View all posts by Anna Drennan Posted in Security | 1 Comment