For two intense weeks our dev team hacked away at an iPad prototype, from scratch, and had it ready for our demo at FinovateFall 2012 last Wednesday.
We presented the Dashlane iPad prototype, which demonstrated how in a matter of seconds, you can create an account, enter all your payment details, and buy at a store you’ve never been to before — no integration whatsoever required by the merchant. Talk about scale!
We believe this is game-changing given how difficult it is to buy on mobile right now, especially due to the lack of keyboards on such devices. Moreover, the opportunity on iPad is enormous: 88% of all folks who shop and buy on mobile are doing so on iPad. (Our full iPad app should be ready in 4-5 weeks, joining our mobile suite that already includes iPhone and Android.)
We were delighted to win a “Best of Show” award at the end of Finovate! This win is all the more exciting because the event marked our “coming out” to the financial tech and services world, so we didn’t know whether our promise of bringing truly frictionless, universal form-filling and transactions online would resonate with that audience. We’re glad to see it really did! Big names in the fintech world were eager to speak to us and see where our technology goes over time.
Congratulations to the other 7 companies that also won “Best of Show” awards, and to all the other presenters at Finovate. I was truly astounded by the number of amazing innovations presented during the event — both by household names and start-ups like ours.
Here are some of our favorite reactions, on Twitter, to our demo at FinovateFall 2012:
— Duena Blomstrom (@DuenaBlomstrom) September 12, 2012
— Rajesh Jayaraman (@rajeshj) September 12, 2012
— Ian McKenna (@ianmckennaftrc) September 12, 2012
— luminousbanking (@luminousbanking) September 12, 2012
— achangster (@achangster) September 12, 2012
— Kathy Wilson (@Rudybelle) September 12, 2012
— achangster (@achangster) September 13, 2012