We’re demoing at FinovateFall 2012 today in New York City! We were selected to be one of 64 companies innovating in the financial tech space, and we’re excited to show what Dashlane can do to a different kind of audience.
Given the Finovate audience’s focus on financial transactions, we thought it’d be a great opportunity to premiere our iPad prototype which is optimized for the shopping use-case. Our iPad app should be available in 4-5 weeks, and is similar to the iPhone app but it is further optimized for m-commerce, bringing the receipt-tracking feature to mobile. (We do plan on bringing that to iPhone later as well.)
We’re particularly excited about Dashlane for iPad because while we know the browsing experience on Dashlane for iPhone is awesome, we know that iPad users spend the most time and money shopping among all mobile users. In fact, 88% of all mobile shoppers accessing retail websites are doing so from an iPad device. Moreover, shopping cart conversion rates are much higher: compare 1.5% on iPad to 0.57% for other mobile devices.
Also exciting is the fact that we are actively looking to make our iPad browsing experience embeddable in apps and websites by partners and other developers. (Contact us if you’re interested in hearing more!)
Here are some screengrabs of what our iPad prototype looks like right now.
1) Dashlane makes it painless to fill any complicated form you might have ordinarily abandoned given the lack of a keyboard on an iPad:
2) Intuitive, visual UI makes it easy to decide how you want to pay:
3) And after buying, you can save your purchase in order to track your spending: